Cyklar x Sephora Canada
Feel It First
Body care has evolved beyond function into ritual. Consumers are no longer just buying products. They are seeking elevated, sensory experiences that feel intentional, immersive, and personal. While skincare has long owned this space, body care remains underdeveloped in how it engages the senses, especially in retail environments.
With Cyklar entering Sephora Canada, there is an opportunity to position the brand not just as body care, but as a multi-sensory ritual that transforms everyday routines into moments of indulgence.
The Concept — “Feel It First”
Cyklar is not just something you apply. It is something you experience.
“Feel It First” positions Cyklar as a brand that must be experienced through touch, scent, and sensation before it can be understood. The campaign invites consumers to engage with the product physically and emotionally, shifting the purchase decision from visual appeal to sensory connection. Sephora Canada, there is an opportunity to position the brand not just as body care, but as a multi-sensory ritual that transforms everyday routines into moments of indulgence.
Before you choose it, feel it .
Rollout Strategy
Retail (Sephora Canada)
Multi-sensory in-store displays designed around texture, scent, and interaction
Tester-first merchandising encouraging hands-on discovery
Minimalist, elevated fixtures that highlight ingredients and tactile qualities
Branded “sensory moments” within high-traffic Sephora locations
Digital & Social
Short-form video content focused on texture, sound, and application rituals
Creator partnerships showcasing real-time sensory reactions
ASMR-inspired content to amplify the tactile and auditory experience
Paid media driving awareness of Sephora Canada availability
Experiential
Pop-up installations in key cities (Toronto, Vancouver, Montreal)
Immersive “sensory bars” where users can explore textures and scents
Guided product discovery experiences tied to personal rituals
PR & Influencer
Seeding kits designed as multi-sensory experiences, not just product drops
Press previews emphasizing the brand’s sensory differentiation
Targeted outreach to beauty, wellness, and lifestyle creators
Measurement Framework
Awareness
Reach and impressions across paid and organic channels
Earned media coverage and influencer mentions
Engagement
Social engagement rates on sensory-focused content
Time spent interacting with digital and in-store experiences
Conversion
Sephora Canada sell-through rates and in-store conversion
Click-through and purchase rates from digital campaigns
Brand Lift
Increase in brand recall and recognition within the Canadian market
Consumer perception shifts toward “premium” and “sensory-driven” body care
Campaign Measurement & KPIs
Objective
Increase awareness
Drive engagement
Encourage trial
Increase sales
Build loyalty
KPI
Campaign reach
Social engagement rate
Product trial rate
Trial to purchase rate
90 day repeat purchase rate
Target
2–3 million
4–6%
25–40%
15–25%
20–30%
Email Marketing
Email marketing will support the “Feel It First” campaign by guiding customers from product discovery to purchase. Before the launch, teaser emails will introduce Cyklar’s sensory body-care concept and encourage subscribers to learn more about the products. During the campaign, customers will receive product spotlights, scent recommendations, invitations to Sephora in-store activations and opportunities to claim samples.
A short “Find Your Cyklar Scent” quiz can also be included to provide personalized product recommendations based on each customer’s scent and bodycare preferences. After a customer makes a purchase, follow-up emails will explain how to use and layer the products, recommend complementary items and encourage repeat purchases.
The campaign can include the following email sequence:
Teaser email: Introduces the campaign and builds anticipation.
Launch email: Announces Cyklar’s availability at Sephora Canada.
Personalized recommendation email: Directs customers to a scent quiz or recommended routine.