Cyklar x Sephora Canada

Feel It First

Body care has evolved beyond function into ritual. Consumers are no longer just buying products. They are seeking elevated, sensory experiences that feel intentional, immersive, and personal. While skincare has long owned this space, body care remains underdeveloped in how it engages the senses, especially in retail environments.

With Cyklar entering Sephora Canada, there is an opportunity to position the brand not just as body care, but as a multi-sensory ritual that transforms everyday routines into moments of indulgence.

The Concept — “Feel It First”

Cyklar is not just something you apply. It is something you experience.

“Feel It First” positions Cyklar as a brand that must be experienced through touch, scent, and sensation before it can be understood. The campaign invites consumers to engage with the product physically and emotionally, shifting the purchase decision from visual appeal to sensory connection. Sephora Canada, there is an opportunity to position the brand not just as body care, but as a multi-sensory ritual that transforms everyday routines into moments of indulgence.

Before you choose it, feel it .

Rollout Strategy

Retail (Sephora Canada)

  • Multi-sensory in-store displays designed around texture, scent, and interaction

  • Tester-first merchandising encouraging hands-on discovery

  • Minimalist, elevated fixtures that highlight ingredients and tactile qualities

  • Branded “sensory moments” within high-traffic Sephora locations

Digital & Social

  • Short-form video content focused on texture, sound, and application rituals

  • Creator partnerships showcasing real-time sensory reactions

  • ASMR-inspired content to amplify the tactile and auditory experience

  • Paid media driving awareness of Sephora Canada availability

Experiential

  • Pop-up installations in key cities (Toronto, Vancouver, Montreal)

  • Immersive “sensory bars” where users can explore textures and scents

  • Guided product discovery experiences tied to personal rituals

PR & Influencer

  • Seeding kits designed as multi-sensory experiences, not just product drops

  • Press previews emphasizing the brand’s sensory differentiation

  • Targeted outreach to beauty, wellness, and lifestyle creators

Measurement Framework

Awareness

  • Reach and impressions across paid and organic channels

  • Earned media coverage and influencer mentions

Engagement

  • Social engagement rates on sensory-focused content

  • Time spent interacting with digital and in-store experiences

Conversion

  • Sephora Canada sell-through rates and in-store conversion

  • Click-through and purchase rates from digital campaigns

Brand Lift

  • Increase in brand recall and recognition within the Canadian market

  • Consumer perception shifts toward “premium” and “sensory-driven” body care

  • “Feel It First” redefines how body care is discovered by shifting the focus from product to experience. By integrating sensory storytelling across retail, digital, and experiential touchpoints, the campaign positions Cyklar as a category leader in multi-sensory body care while driving awareness, engagement, and conversion within the Sephora Canada launch.