About Me
Creative and insight-driven Media Production student specializing in Brand Strategy, with a minor in Marketing and Journalism at Toronto Metropolitan University. Experienced in developing strategic, story-led campaigns that connect brands with audiences across digital, and editorial platforms. Skilled in translating audience insights into compelling visual and written narratives that build engagement, strengthen brand identity, and drive meaningful impact.
What sets me apart is my ability to combine creative execution with strategic thinking. With a background in media production, marketing, and journalism, I create content that is not only visually compelling but also rooted in audience insight and purpose. My experience across multiple production roles allows me to understand the full lifecycle of a project, bridging the gap between concept, storytelling, and brand strategy to deliver meaningful and impactful work.
My Education
Bachelor of Arts: Radio Television Arts - Media Production
My academic experience has allowed me to build a strong skill set in digital marketing, social media strategy, and content creation, with a focus on understanding audiences and driving engagement. I am particularly interested in developing content and campaigns that create meaningful interactions between brands and their users. As I continue to grow, I aim to deepen my knowledge of AI and emerging technologies while pursuing opportunities in digital marketing, creative agencies, and user experience design.
Certifications
I am actively expanding my expertise beyond my degree through industry-focused courses that strengthen both my creative and strategic skill sets.
What I Do
Customer insight & research
Campaign Concept Development
Content & storytelling strategy
Brand Positioning & Messaging
Narrative-led content strategy
Digital Acquisition Strategy